For the limited and unlimited budget final project you need to know your target audience and what form of advertisement will be most affective to them. You need to use data to find out what time and where your target audience will see the advertisement. you want to make sure you get as much data and research as you can so when placing your advertisement you get your moneys worth. You don’t want to make a billboard advertisement for promoting social media for teens because the chance of teens reading a billboard when driving is very low so that would not be the best choice to show your advertisement. You need to make smart choices and make your informant is being placed in the best spot it can.
Jessica Schicke group 3