The Power of a Mission Statement

Written by: Madison Gabor

Mission statements: every company should have one, and every company should make sure theirs is solid before putting it out to their consumers to see.

The formal definition of a mission statement is “a formal summary of the aims and values of a company, organization, or individual.” The term “values” can have a different meaning to different people, and can also be difficult to put into a single sentence or two. In our case we are using a company, IDEAS Interior Design, a local interior decorating company ran by one woman.

Our final mission statement that we are using for our Media Strategy is:

ONLY WE apply personalized touches to your home, using our expertise in traditional decorating to give each property that “home-sweet-home” feeling.”

We believe this encompasses IDEAS Interior Design as a whole, because of the following reasons:

1.) ONLY WE- This is one of the most important aspects of a mission statement. In order to set ourselves apart from other local interior designers, we have to let our customers know that we are the ONLY company in the area that can give them what they need.

2.) Apply personalized touches- This section of the mission statement lets our customer know that we are all ears, and that their wants and needs WILL be met.

3.) Using our expertise in traditional decorating- This section shows customers that we are an interior decorating company who focuses mainly on one area: traditional. Traditional decorating style “offers a combination of comfortable furniture, classic designs and casual décor. It is a term that includes several design elements, including warm colors and symmetrical lines” (HGTV). By only focusing on one area, customers who are interested in traditional decorating will be more inclined to hire us.

4.) “Home-sweet-home” feeling- This is the last section of our mission statement. Since we are a traditional decorating company, we believe that the families we work with will want their homes to be their safe safe. A place that they can come back to in order to relax and spend quality time together. This is the core of the our mission statement.

We spent a majority of a class critiquing and meticulously adjusting the wording of each companies mission statement. This is when I realized that peer reviewing should be used in all aspects of work. When you think your mission statement is finally ready to be presented, peers have valuable feedback to make it THAT much better. Without the peer review, we could not have successfully come up with our final mission statement.


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