“If You Lie, You Die”


Post by Andrew Palmiere


This week in class we talked about the importance of social media and how it can be used effectively, to drive meaningful engagements. Sadly, it is not as easy as just posting a lot of content and hoping some of it sticks with the viewer and customer interacting with it. It must be calculated and there are some steps you can take to ensure that you are utilizing your social media pages to gain the highest possible engagements. The first thought is to focus on the “what.” It may sound obvious, but it can very easy to get taken away and start to rattle off facts about your company or product. Too many facts can be overwhelming to a viewer and cause them to be uninterested. Explaining and0604_wealth-wizard-warren-buffet_650x455 talking about the “what” can help generate meaningful conversations and catch consumer’s attention quickly. It is also important to note that conversations are built on authenticity, transparency and trust. In other words “if you lie, you die.” Business magnate and philanthropist Warren Buffet has a good quote that I think relates to this same thought. He says that “Honesty is a very expensive gift, do not expect it from cheap people.” I have always liked this quote and I feel as though it is fitting in this scenario when talking about authenticity. At the end of the day if an organization or company is not being authentic and true to there values, reflected in there posts the viewers will eventually pick up on it and totally discredit everything they say from that point on. It is better to stick to what you know and remain transparent. People appreciate transparency and it can be much easier for people to trust. This is important for many different reasons and if an individual really trusts your brand, they are probably willing to pay more for your product when compared against a company they don’t know much about. In addition to these thoughts there are four main rules that are generally good to follow when trying to drive engagement. The first is not to broadcast. It could be easy for you to sit down and identify the best times to post and set things to automatically post. This is tricky however because when things are authentic-stampbroadcasted in this way, there is no one around to respond to comments and help generate conversation with consumers. There is no personal touch and if a consumer replies to a tweet etc. and gets no response they will likely just feel like another number, and that what they have to say is not of value to the company. The second rule is to not get too personal. In my own words it is to “leave something to the imagination.” I liked the example we used in class. When a school shows a picture of a tailgate, it is ok to show some red cups in the background, but don’t show kids doing a keg stand and drinking from a funnel. It is too in your face and unneeded. The third rule is to not be polarizing, unless your company or business calls for you to be. There are a lot of opinions constantly circulating and it is best to not take a stand on an issue unless you absolutely have to. Just focus on yourself and what you offer. The last rule is the “DND” rule or the “do not delete” rule. Lots of things can be commented that may not put your company is a “good” light, but instead of deleting it is most effective to look at it as an opportunity to reach out and clarify, letting the commenter know that there voice is being heard and you genuinely care about helping them out. It just links back to what I was discussing before, it helps establish trust and presents you as an authentic brand



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