This past Friday we learned about landing pages and the effects they have, or don’t have. I found this class to be very interesting, landing pages are something I’ve never really thought about or payed any attention to, but now realize are extremely important for many companies.
We learned about landing experiences for pay-per-click advertisements, and how they need to get straight to the point as the company is literally paying for each person who clicks on their advertisement. Because the company is paying for each click, the point isn’t to get a lot of clicks, it’s to see a response. For that reason, it’s beneficial to include more information in the advertisement headline so viewers can see the information they need and decide from there whether they want to click it or not. For example, if data shows that people are clicking just to see the price, might as well include the price right in the advertisement; clicks may go down, but response rates will grow.
While searching through internships on Indeed.com I noticed a sponsored job posting for L’Occitane En Provence. I clicked on the posting, since the headline seemed interesting to me, a marketing internship position. Upon clicking the post, I found out that it is only for those currently pursuing their masters degree. L’Occitane En Provence should have specified that they are only looking for masters students to apply in the headline of the posting. It would save them a lot of money, as they are paying for each person who clicks the ad. Rather than getting a high response for their money, people are just clicking it to find out that they aren’t even qualified. I’m sure L’Occitane En Provence is wasting a lot of money on this sponsored job posting, and it’s such a simple easy fix. The headline could simply read “Marketing Intern for Masters Students.”
Many landing pages are such a simple fix and companies need to realize that in order to get more for their money.
Upon clicking the post you will find:
Group 2: Lauren Dinnebeil, Justin Mullins, Ashton Bottini, and Elektra Nelson
Post By: Lauren Dinnebeil