Blue Apron Knows…

Post by Sydney Lucas

Here at Blue Apron, we know the difficulty of learning to cook without proper instruction.  Especially with a busy work and personal life, finding the time to perfect your cooking skills is hard; but with Blue Apron, cooking can be made easy and delicious.  We work hard to distinguish ourselves from other meal-delivery services, and strive to teach you the skills you need to become a proud sous-chef in your own home.

ONLY WE: realize that you don’t have to sacrifice good quality for convenience.  At Blue Apron, not only will your completed meals taste good and be healthy, but also every recipe takes less than an hour to prepare!  We do all the hard work for you, so when you receive your box, all the ingredients are pre-measured, pre-packaged, and ready to go.  The ingredients card is then ready to walk you through each step of the process: easy, fast, and simple!

ONLY WE: We treat food as an art, not just as a meal.  Need proof?  Follow @BlueApron on Instagram.

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ONLY WE: focus on developing long-term cooking skills for our chefs-in-training.  While other meal-delivery services will help you make quick, easy recipes, their instructions are rather like a color-by-numbers.  They’re easy to follow, but focus on cooking rather than teaching.  With Blue Apron recipes, our preparation instructions teach you skills and techniques to apply to other recipes, making your meal a complete learning experience.


ONLY WE: understand how expensive it can be to eat healthy, but also how important it is to have a nourishing diet.  This is why we work hard to make sure that our meals are always provided to our customers with the healthiest ingredients, but at the most affordable cost compared to other

ONLY WE: encourage you to adapt our recipes and break free from the recipe card!  If you wish, you can visit the online version of our recipe card and view other chef’s feedback and advice, giving you additional tips, as well as an opportunity to interact with other Blue Apron users!

ONLY WE: understand the importance of celebrating your culinary successes.  That’s why we offer a wine delivery service to complement your sophisticated meals.  They’re served in 500ml bottles (about ⅔ of a standard wine bottle) – just the right amount for two!

ONLY WE: encourage you to fully embrace your new cooking status and explore cooking beyond our recipes.  In order to transform your kitchen into your personal, creative cooking zone, you might need a few supplies.  With our new ‘Market,’ you can purchase kitchen utensils, pans, cutting boards, and other culinary tools.  With the right skills and the right equipment, there’s nothing stopping you from harnessing all your cooking potential!

Take the first step in your culinary journey.

(Media Strategy COM 314 Group with Sydney Lucas, Jessica D’Amelia, Elizabeth Brozovich, and Imani Campuzano-Guevara)

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