New Media Model/Social Media Platforms

Post by: Greg Shikowitz

With how popular social media sites are in this age of marketing, it has brought with it a remodeling of how to reach consumers. The initial statistics our textbook gives about the activity for some sites is astounding: Twitter has 284 million monthly active users, Facebook has 890 million daily active users, and LinkedIn claims over 300 million members (Scott, 2015).

Our textbook gives tips on how to use each social media networks to advertise your product. Facebook is vital for engaging with consumers and some of the most important features include people being able to “like” your product, as well as “tag” others in posts having to do with it. When this occurs it often notifies their followers as well through Facebook’s newsfeed. This is a great way to spread awareness of your product from one individual to all of their followers, or in this case “friends”.

Google Plus has an interesting influence on new media and the adaptions that are being made for it. Scott speaks of how it is not the product itself that is influential in reaching customers, but rather its connections to Google and its search engine that makes it vital to have an account. SEO and SEM have been covered in previous blog posts, but those same concepts apply here as well.

Twitter is another prime example; it is essentially a miniature blog that allows for people to communicate and express themselves through short messages. Lately, it has become more and more popular for companies to interact with users to gain recognition. Real time marketing goes hand in hand with marketing on Twitter, and with the proper creativity can gain a product a lot of “free” advertising. It may not be about their product, but it still brings publicity. I urge you to check out Denny’s on Twitter, they are known to often interact with consumers in a comical way.


All of these social media sites are the ideal places to reach consumers, but there is a concept that is important to remember when utilizing these platforms. We discussed this concept in class; it is the idea that one should not promote its own social media, if consumers cannot find it on  their own then they are not going to be interested. This goes along with the concept of “if you build it, they will come”.

(Group 7: Katherine Raborg, Molly Weeks, Greg Shikowitz)


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