The semester has finally come to a close, and with that the end of class. Our unlimited budget presentation went really well, in my opinion at least. This was a project that I could apply to my actual job and in real life. My boss knew about it and asked me how it went and if he could see it. Our marketing director even offered to listen to some of the idea’s, which I thought was really cool. There were a few things that I could definitely use for a future portofolio like the media plan and budget plan. Our group was super easy to work with and I feel like we worked cohesively which made this semester even easier. During the last we we were even able to listen to everyone else’s presentation. Because we presented on the second day it allowed us to look at what other groups did and didn’t do and change or add to our presentation accordingly. Everyone had a really good presentation and it was interesting to see what new ideas people came up with since everyone is different and thinks differently. Originally we weren’t going to add in depth persona’s, but we decided to change it due to seeing other add it. It definitely helps watching what others do, and I could hear other groups watching and taking what they saw into consideration too. This was honestly probably one of my favorite classes. The one thing that made this class super difficult was parking, The parking situation at Marist is horrendous, especially on Tuesdays and Thursdays. I commute from about an hour away and I would leave my house an hour and a half early and still be circling parking lots for 30 minutes after class. And let me tell you, the road rage is real. People were cutting people off, swiping parking spaces, but I understand, everyone is trying to get to class on time. Anyway, back to class. I liked how this class allowed us to apply the things we learned to “real life” examples. A quick example is I have someone personally close to me that is starting a business soon and I have been able to help a little when it comes to social media and the application of the golden rule. I would definitely recommend this class to others! I hope you guys have a great summer.
Thanks to this class I am now more excited to see how different people advertise and different campaigns. The world cup is happening this summer and starting very soon. Some very interesting campaigns have already launched. The budweiser commercial featuring drones delivering the cold summer beer is definitely cool, innovative and captures the eyes. Since the US team didn’t qualify for the cup this year many ad’s will be run globally and worldwide, but budweiser has stated that they won’t forget the US since it’s their home market. As for the world cup itself budweiser is planning on handing their beer out in noise activated red light cups. It would be super cool if they had actual drones deploy the cups or beer in people’s hands but that might still be a little imposible and could cause issues with younger kids receiving the beer. Working with a bud beer distributor for my job I know how important it is for them to not sell or give promotional items to anyone under age in the US, I can imagine it is the same for people outside of the US as well.
Thinking about Mother’s day coming up it made me think of an ad that was done really well. It was done by cardstore.com. The video was of a man interviewing several people over webcam and asking them if they would be able to work unlimited hours, constantly be exerting themselves, only eat lunch when the associate is done, excellent negotiation, be a doctor, cook, and finance person. This seem’s insane because it is. But, this is what mom’s go through constantly. I remember this ad getting a lot of buzz and touching a lot of hearts. It made people want to call their mother and say thank you. As a mom myself I can say that this ad was so to the point and specific and it made perfect sense. At the end of the video the interviewer tells the people being interviewed that many people already hold this “impossible” job and their moms. You can even see someone in the video getting sentimental and crying because it is true and it touched their hearts as well. I think that this was one of the better done ad’s for greeting cards, even though it was a little longer. It wasn’t boring and it didn’t feel like it was just trying to sell something to me. It made me feel like the company truly understood moms. And if this is one of the key things I think good advertising does, it makes you feel and think. The fact that I can remember this so long after it was run means that the company and product and ad made a personal impact on me. I’ve attached a link to the video if you want to check it out. And if you want to say thanks to your own mom it totally makes sense as to why.
Thanks for the great class this semester Brian, I hope you have a great summer!