As we learned specialized influencers are becoming more beneficial to companies than say celebrity sponsors. This holiday season youtube will become a main place for people to get ideas for gifts and for accessibility for consumers. There are 5 ways that companies are sneaking their product into your favorite beauty or fashion influencers youtube video or channel.
This is when the youtuber receives a box and filmed there process of opening up the package to show how a certain product appears when a person opens it. This is especially popular for sneaker influencers, tech influencers, and make up influencers. Many companies have enhanced their boxes so that people get more then just the product they ordered.
Beauty, retail, and fashion influencers are most popular with this technique. They go out and buy products and show their viewers what they purchases with their review of the product. They usually pair the item with something to show their viewers how to style the piece or similar pieces.
3. Shopping Vlogs
Influencers take their followers on a journey to the actual store and video blog what their experiences were like. They show the clothes that they are looking at, capture the whole experience. This could be beneficial with new parents, college students, people moving and retail influencers.
When influencers make something that could inspire crafts or home improvement ideas to their viewers. This would be great for stores that sell home improvements or furnishings.
5. Fashion Shows
This is for luxury brands, youtubers attend fashion shows and film their experiences. This is also used for store pop up shops and luxury brand special openings.
There is a huge opportunity with these influencers because company promotions are more natural and you are reaching a larger target audience. Many youtubers also build strong loyalty with their viewers so if a youtuber trust a company they will get their audience to invest time with a brand.